Alan Williams Vice President of Sales Back in 1999, Seth Godin wrote one of the seminal books on internet marketing, Permission Marketing. The theory being that since marketing over the internet was more or less free - companies needed to get permission to market. To do this they offer something of value that the customer would otherwise pay for. Today, this is taken for granted in the consumer world; e.g., rather than buy Microsoft Office you can subscribe to Google Apps for free! Implicit in this arrangement is you provide Google permission to market to you - don't you? |